Verisure Holding AB VERISR 8.75% 12/01/18
May 04, 2012 - 11:58pm EST by
opco
2012 2013
Price: 87.00 EPS NM NM
Shares Out. (in M): 0 P/E NM NM
Market Cap (in $M): 1,411 P/FCF NM NM
Net Debt (in $M): 1,733 EBIT 0 0
TEV (in $M): 3,144 TEV/EBIT 0.0x 0.0x

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  • Home security
  • Undervalued Bond
  • Deleveraging
  • Europe
  • LBO
  • Spain

Description

(all numbers in millions of euros unless otherwise noted)

Verisure Holding AB is the Issuer of the bonds under discussion.  The proceeds of the debt raised were part of a financing for the LBO of Securitas Direct by private equity firms Bain Capital and Hellman & Friedman.  Securitas Direct was a publicly traded stock on the Stockholm exchange and has been written up twice on VIC.   

The thesis is that these bonds are more than two times covered by the value of the business and have an attractive total return potential given the risk.  The bonds trade at 87, pay a 8.75% coupon, and yield 12% to a December 2018 maturity.  I believe the security will trade to par over the next 12 months, creating a one-year total return of 25%, which includes price appreciation and interest.  Total return is simply (price appreciation+interest)/purchase price.  USD investors may want to hedge the currency.  These bonds are issued in 144A and Reg-S form.  144A bonds are for Qualified Institutional Buyers (more than $100 million in liquid assets generally), and 144A bonds are for foreign buyers but can be purchased by US non-QIBs since the bond is seasoned.  A buyer must purchase at least 100,000 EUR of the bond.       

Description

Securitas Direct is a leading provider of monitored alarm solutions for residential households and small businesses in Europe.  Securitas Direct sells and installs alarms, and provides ongoing monitoring services across nine countries in Europe, and recently began operations in Latin America.  The company holds either the first or second market position in 8 of the 9 European countries in which it operates.  In 2011, residential households accounted for 72% of subscribers and small businesses accounted for 28%.   

Positives

The company was founded in 1988 and has grown its subscriber base at an attractive clip since inception.  The number of subscribers grew at a 21% CAGR from 2000-2010.  Currently has 1.4 million subscribers. 

Based on historical trends, the company estimates that residential subscribers remain with the company for between 11 and 16 years.  Small business subscribers remain on average for between 6 and 8 years. 

Low maintenance capital expenditures and no net working capital outlays. 

H&F and Bain Capital are high quality sponsors with good track records.  While I would never want to rely on this, I believe that the sponsors would inject more equity into the company if it were to get into trouble.  The reason I feel this way is not only because the sponsors wrote large checks, but also because Securitas Direct is a good business which should be able to increase its intrinsic value over time.  

In Spain, the company grew its subscriber base during each of the years from 2008 to 2010.   

Negatives

Meaningful leverage. 

Eurozone/Spain.  49% of the company’s subscribers live in Spain and the Spanish market represents 50% of sales.                             

Labor costs represented 42% of total operating costs in 2010.                                                                                                                                

Subscriber based model, so will be very exposed to lower ARPUs, increase in cancellation rates, rising customer acquisition costs. 

Sources & Uses - LBO & Subsequent Refinancing

The LBO happened in 2011, and then the company issued Series A and Series B notes in February 2012 to refinance the bridge financing ("Senior loan").  The notes I am recommending are the Series B notes.  I also think the Series A notes are good value for the risk though they are not high return instruments.   

Sources of funds (LBO)   Uses of funds (LBO)  
Cash on hand 66.5   Equity purchase 1,805.1
Senior loan 921.5   Repayment debt 453.6
Mezzanine loan 393.5   Fees & expenses 96.0
Investor contr 1,021.6   Cash    48.4
Total    2,403.1   Total    2,403.1
             
Sources of funds (A/B notes)   Uses of funds (A/B notes)
Cash   2.3   Repay of sr loan 871.5
Revolver   17.3   Est fees/expenses 19.6
Series A fixed 500.0        
Series A FRN 100.0        
Series B notes 271.5        
Total   891.1   Total   891.1
 
The Company reported earnings on April 27th for the year ending December 31, 2011.  Q1 results have not yet been released.  
 
2 Segments
The Portfolio Services segment which provides monitoring services to existing subscribers for a monthly subscription fee.  The Portfolio Services business generated SEK 5,031 million of sales and SEK 2,813 of adjusted EBITDA.  The segment has had low subscriber cancellation rates of 8% annually over the last 5 years.  The recurring cash flow from this segment funds the investments for the Customer Acquisitoin segment.  
 
The Customer Acquisition segment sells to, and intalls new alarms for, new subscribers in return for an installatoin fee.  The installation fee typically only covers a portion of the costs associated with marketing, selling, purchasing equipment, and installing each alarm system.  The Customer Acquisition segment generated external sales of SEK 1,004 million and adjusted EBITDA of SEK (1,197) million in 2011.  So it naturally is a cost center and produces negative cash flow.  The Customer Acquisition segment has been a large drag on cash flow since it represents the cost to grow, and Securitas Direct has been growing at a very high rate.  
 
When I value the business, I think in terms of steady state EBITDA, or the amount of EBITDA produced if you just spend enough to replace your churn.  To calculate this, I take total 2011 EBITDA of SEK 1,616 million, add back the customer acquisition EBITDA drain of SEK 1,197 million, and then subtract SEK 588 million to get steady state EBITDA of SEK 2,225 million, or 249.5 million EUR.  The SEK 588 million represents the portion of Customer Acquisition EBITDA necessary to replace the number of customers which have churned off.  This can be calculated since we know the number of customers which churn off, the total new customers, and the total EBITDA drain in the Customer Acquisition segment.      
 
I think about maintenance capex similarly.  The company just tells you maintenance capex for the Portfolio Services division, but obviously you have to include the capex associated with replacing churned off customers.  Including this, I get total maintenance capex (i.e. capex required to maintain today's cash flows) of about 68 million EUR.  

So steady state EBITDA less maintenance capex is about 181.2 million EUR.  The sponsors paid 13.3x steady state EBITDA less maintenance capex.  Leverage through my notes is about 5.3x maintenance EBITDA less capex, so quite reasonable.  Given the caliber of the business and not giving the company much credit for continued growth, the business should be worth north of 10x steady state EBITDA less maintenance capex, which is why I think I am at least two times covered.  I mentioned that half the business was in Spain - the biggest risk in my view is that Spain leaves the Euro and Spanish cash flows are redominated in pesos, and these highly devalued pesos are then used to pay EUR denominated interest.  I think even if the Spanish business were to be worth zero, we would emerge without a total return loss if you take into account the coupon payments.  Moreover, the non-Spanish part of the business should to continue to grow.           
 
Capital Structure
          Price YTM Net lev
Cash     15.9        
Revolver     17.5        
Finance leases   7.8        
Series A senior loan   50.0       0.2x
Series A (8.75%) due 9/18 500.0   99 9.00% 2.6x
Series A (E+650) due 9/18 100.0   97   2.6x
Series B (8.75%) due 12/18 271.5   87 11.6% 3.7x
Mezz (E+1050 w/375 cash) '19 393.5       5.3x
Other debt   0.4        
Net debt     1,324.8        

The net leverage is shown above - here leverage is measured in terms of steady state EBITDA, not steady state EBITDA less maintenance capex.    

More Information on the Business and Industry
The company operates primarily in the residential alarm segment, the most attractive segment of the industry.  The average penetration by country of the residential home and small business security (RHSB) market was 4% in 2009, versus 18% for residential in the US.  From 2007 to 2011, the company has grown its subscriber base at an 11% CAGR.  
 
In Spain and Portugal, the business has continued to expand.  In Spain, the company's subscriber base, net sales, and adj EBITDA from Portfolio Services grew by 8.4%, 11.2%, 25.3%, and 24.4%, respectively, from 2008 to 2010.  
 
Brand is incredibly important in the industry - and the company is multiple times the size of its next biggest competitor in the majority of its markets.  
 
Brand awareness survey - Which of the following providers of monitored services were you familiar with when you were purchasing your system?
                           
  Sweden   Spain   France    
  Securitas Direct 78%   Securitas Direct 70%   Securitas Direct 38%    
  Sector Alarm 50%   Grupo Prosegur 51%   EPS   30%    
  Trygga Hem 50%   ADT   16%            
  G4S   29%                    
                           
In Spain, SD has a saleforce several times as big as Prosegur.  Outspends peers on R&D.            
 
Technology
The offering memo speaks about the superior technological advantage which Securitas Direct has over competitors.  It's premium product, the Verisure product, allows you to sync your iPhone with your home security system, and other great features.  However, if you speak to management and the sponsors, they will tell you that Securitas Direct's advantage is not really technological.  It's primarily service, brand recognition, and scale.  
 
Metrics - in SEK millions, except unit economics in SEK
 
Adjusted sales growth             9 mos  
        2009 2010   9/30/11 2011
Sales growth       906.0 23.0   328.0  
Less:                 
   Acqusitions in prior period       238.0     36.0  
   Currency       369.0 (479.0)   (227.0)  
Adjusted sales growth       299.0 502.0   519.0  
        6.5% 9.2%     10.0%
ARPU             9 mos  
      2008 2009 2010   9/30/11 2011
Portfolio services sales     3,544.0 4,530.0 4,600.0   3,717.0  
Months in period     12 12 12   9  
Average monthly revenue     295.3 377.5 383.3   413.0  
Average # subscribers     1,038,934 1,170,552 1,258,625   1,356,650  
ARPU (SEK per month)     284 322 305   304 306
ARPU (constant SEK - 9/30/11)     274 290 297   308  
                 
EPC (EBITDA per customer)             9 mos  
      2008 2009 2010   9/30/11 2011
Portfolio services EBITDA     1,810.0 2,333.0 2,515.0   2,104.0  
Months in period     12 12 12   9  
Avg monthly Adj EBITDA     150.8 194.4 209.6   233.8  
Average # subscribers     1,038,934 1,170,552 1,258,625   1,356,650  
EPC (SEK per month)     145 166 167   172 171
EPC (constant SEK - 9/30/11)     138 149 162   175  
                 
Cancellation rate             9 mos  
      2008 2009 2010   9/30/11 2011
LTM terminated subscriptions     71,313 100,417 103,222   103,760 108,386
Average # subscribers     1,038,934 1,170,552 1,258,625   1,356,650 1,371,975
Cancellation rate     6.9% 8.6% 8.2%   7.6% 7.9%
                 
Cash acq cost per new subscriber           9 mos  
      2008 2009 2010   9/30/11 2011
Adj EBITDA from customer acq     (803) (1,010) (1,069)   (859) (1,197)
Capital expenditures     (637) (703) (695)   (581) (794)
Total customer acq costs     (1,440) (1,713) (1,764)   (1,440) (1,991)
New subscriptions per period     178,119 184,409 195,988   161,937 220,645
Cash acq cost per new sub (SEK)     (8,084) (9,289) (9,001)   (8,892) (9,024)
                 
Payback period             9 mos  
      2008 2009 2010   9/30/11 2011
CPA (in SEK)     8,084 9,289 9,001   8,892 9,024
EPC (in SEK)     145 166 167   172 171
Payback period (in years)     4.6 4.7 4.5   4.3 4.4
 
Using these metrics to then value the IRR for the company for an incremental sub, I get a post-tax IRR of around 17%.  I can do this since I know CPA, monthly recurring EBITDA, and maintenance capex.  
 
If I value the existing subscriber base in runoff, I get that the current subscriber base is worth 1.5 billion EUR, well in excess of the debt through our level.  And historically the company has compounded at a high rate, so the valuation deserves some credit for growth.  These numbers make sense in the context of Brink Home Security's acquisition by Tyco, and GTCR's acquisition of Protection One.    
 
 

Catalyst

Continued growth and performance alleviates fears, decreases leverage multiples, and leads to yield compression.  
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