August 11, 2020 - 11:22am EST by
2020 2021
Price: 2,219.00 EPS 0 0
Shares Out. (in M): 23 P/E 0 0
Market Cap (in $M): 469 P/FCF 0 0
Net Debt (in $M): 0 EBIT 0 0
TEV (in $M): 0 TEV/EBIT 0 0

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This presentation is for educational purposes only. Nothing in this document or any information herein should be construed as an offer, invitation, marketing of services or products, advertisement, inducement, or representation of any kind, nor as investment advice or a recommendation to buy or sell any investment products or to make any type of investment, or as an opinion on the merits or otherwise of any particular investment or investment strategy. Any examples of strategies or trade ideas are intended for illustrative purposes only and are not indicative of the historical or future strategy or performance or the chances of success of any particular strategy. This presentation and any statements made in connection with the presentation are the presenter's opinions, which have been based upon publicly available facts, information, and analysis, and are not statements of fact.





A Hidden Gem in the Rising Sun



When the news broke out in 2015, Tim Cook must have breathed a sigh of relief: the FBI, which had requested Apple to forcefully unlock the password-protected  iPhone of one of the San Bernardino terrorists, no longer needed its help. The Bureau managed to crack the iPhone with the help of a little-known Israeli company: Cellebrite


Investing in 2020 is not easy: Covid-19 and its economic, political and social fallout out have created a perfect storm of uncertainty and a Fed-driven liquidity bonanza has kept equity prices at a dangerously high level. In this context, some investors may find Sun Corporation (JASDAQ: 6736), a Japanese company owning 71.55% of Cellebrite, a truly compelling opportunity.


Japan has notoriously been a rather shareholder-unfriendly jurisdiction historically. Nevertheless, there are clear signs that reality may be changing quickly, as Prime Minister Shinzo Abe sees in shareholder activism an effective way to prop up the economy.


Sun Corporation (“Sun”) was founded in 1971 focusing on electronics. It gradually expanded into personal computers and gaming and eventually acquired a few high-tech companies including Israeli Cellebrite. During the last few years, its legacy offline gaming business (Pachinko) started to deteriorate, with both sales and profitability steadily declining as gaming shifts online. A relatively passive CEO and a complacent board did not help. Fortunately, Cellebrite, which functions as a totally independent unit within Sun, continued to grow and thrive and it now accounts for 73% of Sun’s sales and 100% of its profits. The market seems to have overlooked Cellebrite’s growth trajectory and potential: sales have been growing at a 21% compounded growth rate in the last three years, yet the company still trades at a EV to sales multiple of 1.4x. 



Cellebrite’s current product offering consists of a full spectrum of solutions for intelligence collection, analysis and presentation for law enforcement, military and intelligence agencies around the world. For example, the product sold to the FBI in the aftermath of the San Bernardino terror attack, allowed the Bureau to fully unlock password-protected data embedded in the suspect’s iPhone and retrieve all relevant information (e.g. text messages, social media, geolocation, etc.) while preserving the chain-of-evidence which proves critical in court. There are also several new additional products in the pipeline that can be seen on the company’s website


Cellebrite has a lot appeal as an investment for the following reasons: 


·      The technological edge achieved by the company, to our knowledge currently unsurpassed by any competitor, constitutes a powerful barrier to entry. With every new iteration of mobile devices, such advantage becomes stronger and stronger. Cellebrite’s management and the majority of its engineers are graduates from Israel’s top military and civilian intelligence units. 


·      The market size is enormous (projected to reach $40b by 2025) and mostly untapped. Very few police stations are already equipped with a Cellebrite device and there is strong demand, especially in a world where police are under pressure for funding and for minimizing physical contact with the population. As our lives move more and more in the digital space, the importance of digital data to law enforcement becomes ever greater. The above explains the fast growth rates exhibited by Cellebrite lately. Cellebrite is the market leader with a 50% share in a market growing very fast.


·      Cellebrite products are defensive in nature. Clients are well financed government entities whose budget is not affected by business cycles. The company should be able to generate a steady stream of cash flows in most market conditions. 


·      Sun’s consolidated balance sheet is very strong, with a market cap of roughly $400m, Sun has as much as $145m net cash. 


·      Last year a reputable private equity firm (IGP) invested $110m for a 25% stake in Cellebrite.


·      Last, but not least, Sun is clearly profoundly undervalued. Even assigning an unlikely value of zero to the rest of the business, Cellebrite alone is worth multiples of Sun’s current market cap. Cybersecurity companies in the US trade at around 8x EV/sales, so Cellebrite’s $200m sales would suggest a $1.6b valuation (current EV is only $270m suggesting a potential 500% return, or more considering sales growth). 

 Cellebrite’s comps: MEDIAN EV/SALES 5.4X




It should be noted that the recent income statement might be misleading as Sun closed an underperforming division and introduced a new stock option plan (more about this later). This has the temporary effect of depressing sales and generating a one-time loss (Cellebrite’s business continues growing at the usual pace).


What’s the catalyst? In April 2020, an extraordinary general meeting called by an activist investor in Sun resulted in a complete overhaul of the board and the executive suite. The new corporate governance is clearly shareholder-friendly and seems bent on creating value. The existing investor base, which promoted the change in governance, includes Oasis, a well-known Hong Kong-based activist hedge fund with an excellent track record in generating value, including in Japan (Quintessential owns a stake in Sun as well). Cellebrite itself is 25% owned by IGP, a well-known Israeli venture capital fund. Considering the sizeable presence of activist investors and the current benign management, it is fair to expect some value-creating intervention in the next 6 to 18 months. 


The new corporate governance has already taken some encouraging steps, including divesting an underperforming division and providing strong incentives to Cellebrite’s team through an aggressive stock option plan (a rather “revolutionary” arrangement in Japan). Cellebrite’s last-twelve-months sales reached $178m, and current run rate is higher than $200m     a year. The company plans to reach $400m by the next 18 months.


It is clear that mixing a hot company like Cellebrite with the decaying gaming business of Sun may well have been severely depressing its stock price. Additional bold interventions may then include spinning off Cellebrite as a stand-alone entity, closing Sun’s failing business units or listing on a foreign market like Nasdaq. Any of those interventions might result in a multi-bagger return on investment considering Cellebrite’s potential and Sun’s incredibly depressed stock price. 






I do not hold a position with the issuer such as employment, directorship, or consultancy.
I and/or others I advise hold a material investment in the issuer's securities.


Activist intervention



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