E-commerce sales have doubled in the last ten years, and is growing 15% annually, representing 9%
of total retail sales. If E-commerce accounts for 10% of volumes and grows at 15% annually, while
the remaining volume grows at the same 0.8% historic rate, total volume growth for boxes would be
2%, more than double historic growth rates.
E-commerce uses corrugated boxes in a much less efficient fashion than when products shipped to
traditional retail. Below, Jack Sanders, CEO of Sonoco, which has some exposure to recycled
corrugated boxes, discusses the effect of the internet on box demand and OCC,during the company’s
first quarter call.
M. Jack Sanders, CEO of Sonoco:
…. the way I look at it, e-commerce is adding one box, one corrugated box to every product purchased…
because I bought 2 pairs of shoes this week. If I'd have gone to a shoe store, I'd have walked out with 2
shoeboxes. But I got them delivered to my house, so the 2 shoeboxes came in a corrugated box. So that's
happening every day, everywhere, not only in the U.S. but also in Asia, China specifically… The negative side
of that is that if that box -- if the master box that carried shoes went to the shoe store, it would then be collected,
put in the back of the store, we would have picked it up from our recycling business. Today, I now have the
box, so I don't have curbside recycling here in Florence, so I'mgoing to throw it in the garbage can, and it'll
wind up in the landfill. So, it's a dual impact that in those areas where you don't have recycling, it's winding
up in the landfill, which is taking it out of the recycling stream. And then, of course, the extra box that is
created by e-commerce.
As a result, containerboard operating rates are very tight with plants running at 99% of capacity since
May. Increased demand for boxes, along with recycled container board capacity additions from 2014
and 2015, has led to a spike in OCC prices from about $90 per ton last year to $150 per ton today.
Recently, the Chinese have placed restrictions on OCC imports which has caused domestic OCC to
fall from a peak of about $175 per ton to $150 but most industry experts believe that the strain on
Chinese box costs should force the ban to be lifted or relaxed early next year to prevent too much
distruption to the Chinese supply chain.
It is possible the increased demand for e-commerce is pushing OCC into a very inflationary environment. Today, the global recycle rate for boxes is 85%. All new containerboard capacity in the rest of the world utilizes recycled OCC which must ultimately have a virgin source. With global virgin containerboard capacity remaining flat, and OCC containerboard capacity growing each year, eventually OCC prices will get squeezed higher. This is important because the largest source of
potential increased containerboard capacity in the US is paper machine conversions to make OCC derived containerboard. At current OCC prices, despite the increase in box prices, the economics of OCC containerboard mills are not very attractive.