Bank of America and Citibank have all recently scrapped low-cost money transfer
services.
2. WU’s transaction volume has grown on average of 5% since 2008.
WU has over 500,000 agent locations, 90% of which are outside the U.S. No individual agent
accounts for more than 10% of WU’s C2C revenue; their top 40 agents have represented WU for
an average of 17 years and generate about 60% of their C2C revenue. WU has the capability to
transfer money in more than 120 currencies. Westernunion.com is WU’s online initiative, which is
growing at double digits; this segment caters to banked customers. All the third party projections
we have come across suggest that the remittance business is likely to continue growing through
2016. WU has a 15% market share of the remittance industry; the next larges competitor is
MoneyGram with a 5% share. WU’s transaction fees as a percentage of funds transferred
(including foreign exchange charges) were slightly over 5% in recent year while industry averages
range between 6% and 8%, i.e., WU, in aggregate, is a low cost service provider.
Yet, if WU charges less than its competitors, how does one explain WU’s high capital returns? Is
WU’s profitability the result of accounting smoke and mirrors? WU generated $9.5 billion of free
cash flow in the last 10 years – not bad for a business we can buy for $11 billion. Since 2007, WU
has returned $5.6 billion to shareholders in the form of share buybacks and dividends: 42% of the
company’s current enterprise value. Seven more years like this and the company will have self-
liquidated its entire enterprise value!
Are WU’s favorable economics characteristic of the entire remittance industry? It doesn’t look
that way. Moneygram International, Inc. (MGI) is the second largest player in the industry, with
5% market share. MGI blew-up in 2007 - an early casualty of the financial crisis. (MGI was (and
continues to be) undercapitalized. Prior to 2008, its balance sheet was stuffed with miserable
fixed-income assets which melted during the summer of 2007). Thomas H. Lee and Goldman,
Sachs & Co. recapitalized MGI during Q1 2008 - Lee and GS are still trying to exit their MGI
investments. A review of MGI’s capital returns since 2006show that the company does not earn
a reasonable return on capital, e.g., its best year was 2013 in which EBITDA / tangible assets
was 5.1%. MGI has negative equity, so one cannot compute an ROE. WU’s capital returns
approach an order of magnitude more than MGI’s. The discrepancy between the two companies
is so vast that if WU had not returned so much cash to shareholders over the last seven years
($5.3 billion), we would suspect accounting fraud. The likeliest explanation for the discrepancy is
C2C remittance economics have strong network effects. While there is no way to prove this, the
empirical data support this conclusion, e.g., WU is much more profitable than its smaller
competitors, banks are leaving the industry because it is too expensive to serve unbanked clients
and satisfy increasingly stringent compliance regulations. One could also develop an anecdotal
narrative to support the network effects theory: WU has more agents (500,000) probably with
more convenient locations, better brand awareness. WU definitelyoperates at larger scale,
which helps spread fixed compliance and overhead costs. Regardless, the empirical data suggest
WU is well positioned in a growing industry. This does not mean, however, that WU does not face
competitive pressures. WU’s transaction volume has more than doubled since 2004, its average
charge per transaction has fallen from $29.36 in 2004 to $18.06 in 2013. This is likely due to
competitve pressure as well as pressure from regulators and governments to reduce remittance
costs.
Regarding competitive pressure, WU has mainted its profitability in the face of falling prices due
to increased volume. Demand for remmitance service is growing and is forecast to continue to
grow for the foreseable future (driven by increased migration). Meanwhile, MGI continues to
struggle to generate a reasonable return on capital and the banking industry is vacating the C2C
remittance business. Other remmitance businesses, such as start-up Xoom Corporation, on the
surface appear to be competitors but in fact are targeting online remitances for banked customers
(4% of WU’s C2C business). It is also noteworthy that, like MGI, Xoom also produces very low
capital returns, e.g., 1.3% ROE during the 6 ME 6/30/2014. Perhaps Xoom’s returns will imrove
with scale – something MGI has been attemtping for years.
Regarding regulatory pressure, during the G8 L’Aqula Summit in 2009, member countries set a
goal to reduce remittance costs from 10% of funds transferred to 5% by 2014. As the charts on
page 5 show, WU is just slightly above the 5% goal as of Q1 2014 and significantly below its
competitors. While the G8 has not set lower remmitance price targets beyond the 5% goal, in a
recent report, they specifically recommend that G20 countries “discourage, limit or ban exclusivity