Would not agree with that thought process. They have been talking about buying something forever. They have the option to take on the co-promote (selling to psychiatrists) which means hiring a sales force. They want... login to read the rest
We don't think they would be allowed to market as a 'night wakening' solution. The FDA made TSPT develop special packaging and made sure the dosing was just right. Ambien at its new dosing (5mg... login to read the rest
could the counter-argument be made that now that the FDA is pushing the lower ambien doasge, intermezzo has a more direct competitor, whereas previously they could market intermezzo differentially as "ambien light", so to speak? ... login to read the rest
Should be a huge + for TSPT as zolpidem apparently isn't as effective at lower dosages compared to the sublingual delivery method of Intermezzo.
http://www.fda.gov/Drugs/DrugSafety/ucm334033.htm
Thanks for the question.
If the DTC campaign goes well we think management would want to opt in to the co-promote. It would make most sense for them to in-license a drug which their sales people
Can you elaborate on what management is most likely to do? ie. fund a risky phase 3 trial from a cash depleted co. or in-license a drug...or develop another one?
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