We think BKE a compelling risk reward here and very mispriced. Thematically, it’s half mall
based, half off mall. The company’s stores are located primarily in what we
consider B markets i.e., “one shopping center” type of towns.
So what’s good about this one?
Quite a bit! First, it’s key competitors are essentially gone. There is no question that
Buckle is benefiting from the closures of major competitors. Maurice is in
retreat. Stage stores is now gone. Lucky Jeans closed their stores, Fossil
closed their stores. Oakley closed many stores. Buckle is big in denim but
also sells accessories (like Oakley, Fossil, etc).
While most retailers are reporting strong financial results that are +10-30%
above ‘19 levels, Buckle is substantially above their 2019 levels to the tune
of +40-50%.
Is this just stimulus combined with a ‘denim’ cycle?
No, we think this is must deeper than just a Denim cycle. This company is
EXECUTING and has transformed their business. Some industry people
are saying it’s a “once in a decade reinvention of the assortments” that
began BEFORE the pandemic. They used to sell $110 jeans and now they
sell $70 jeans and it took them 5 years to successfully cycle through that.
The company did spend 2017-2019 in a deep reset: marketing,
merchandising, etc.
For example, in the stores, we observed performance polos that were
priced at $30. Admittedly, they are not quite Rhône or Lulu but they are
quite nice. In addition, the Company has done a great job in expanding
their shoe category, which they have long history in casual shoes and
famously put Doc Martins on the map! The company has also done an
amazing job of expanding its appeal far beyond prior levels. Nobody can
put up these kind of earnings and same store sales comps on stimulus
alone; it’s just not how it works.
High insider ownership:
Insider ownership/alignment: There is a large owner/operator, Chairman
Daniel Hirshfeld, who owns 32%+ of the company. The CEO also owns
about 5% of the shares outstanding.
Estimates:
While there are many moving parts, we estimate that the company should
earn $5.25+ this year (current year) and then grow positive low single digits
with both sustainable merchandise and gross margins. That growth
algorithm implies a $6+ earnings estimate for next year.