Suit Sales are Internet Resistant:
We also believe that suits are very internet resistant. While suits can and are being sold online,
the purchase is a fairly big ticket item and an infrequent purchase. Most people like to speak to
an expert on which style and need someone to work with them on fit. While online can use
apps to get a fit, this is a tough process for consumers to follow. The apps are not simple for all
to use, and a friend to help is recommended. The process involves holding the camera at
certain angles and positions. For those who are technically capable of this, they still have to
have the ability or confidence to selecttheir own suit, leaving a small subset of the population.
From what we heard from experts, the fit of online suits including custom are not as good as can
be done with a tailor in store, which is contrary to what these companies claim. We also see the
service of getting a suit and getting fitted as ritualistic and rare pampering that some men enjoy
over click and ship.
We do see online taking share over time, but it will likely remain small and still allow TLRD to
prosper for a very long time.
Will the suit continue to face secular decline?:
What has hurt TLRD recently is essentially category weakness as suit sales have been under
pressure. This has been an ongoing trend. The white collar world started to leave the suit
behind in the 90s, and now even the few remaining business casual holdouts like investment
banks and private equity shops have recently made the switch. For many or most industries a
suit isn’t even needed for interviews. Even most religious services on Sundays have gone from
suits to slacks. The good news is that this shift is in the past. These sales are gone, so what is
left? We believe that the suit has kept up in the special occasion market such as weddings,
charity events, and Bar Mitzvahs. We think that this market is here to stay. We base this on
several factors. First off people have always marked special occasions with special attire. At
one time there were more Tuxedos than there are today, but we see no form of attire able to
encroach on the suit. Secondly it appears that younger generation men, especially millennials
are more fashion conscious and have a bigger interest in dressing up. As they dress down for
work, some may use a sports coat or suit when not needed to accentuate their style. After a
few years of declines NPD has forecast suit sales to be up over the next few years.
TLRD has faced much bigger secular challenges than today. In the late 90s the move to casual
gained steam and suits were seemingly abandoned in mass. The Gap (check out the classic
commercial from 1998 https://www.youtube.com/watch?v=XJ735krOiPo) rode the casual wave
maybe better than anyone with a stock price more than double what it is 20 years later. Yet
despite this casual wave, back then Men’s Wearhouse had 9.6%, 7.7% and 3.3% comps in the
U.S. in 1998, 1999 and 2000. The company used a growing assortment of casual clothing to
increase sales as it is about to attempt to do again today. We actually think that what TLRD is
missing is good merchandising talent that it previously had with old management. It is not the
expertise of the current more tech focused management. Hopefully the next CEO can bring
more of this to the table. We would note that we have heard that Macy’s menswear department
has comped well, despite the pressure on suits sales. We see no reason why TLRD cannot do
the same.
Valuation: