2022 | 2023 | ||||||
Price: | 75.90 | EPS | -4.19 | 1.27 | |||
Shares Out. (in M): | 196 | P/E | 0 | 0 | |||
Market Cap (in $M): | 14,882 | P/FCF | 0 | 0 | |||
Net Debt (in $M): | -2,418 | EBIT | -656 | 346 | |||
TEV (in $M): | 12,464 | TEV/EBIT | 0 | 0 |
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The #1 hardware is worth $2Tn. The #1 search is worth $1Tn. The #1 social media is worth $290bn. The #1 SVOD is worth $140bn and yet you can buy the #1 music asset for only $12 billion.
Pluto posted a good long write-up on SPOT back in March/2022 and although I could post our thoughts on his write-up, it would just be too long of a comment. So I decide to write a new LONG on SPOT, and also because SPOT is one of our highest conviction names. It is the type of position that if the stock price goes down, we would be significantly adding to. Unfortunately, we think Pluto’s timing was a bit too early (in hindsight we always do). The tech sell off was just getting started and the expected CRB ruling on the Phonorecords III appealed which ended up being ruled against the platforms this July 1st, impacted the publishing rates and triggered the retroactive payments on higher rates all the way back to 2018 (which is largely why SPOT missed Q2/Q3 margins). However, we believe the setup is now quite favorable for a new investor. The Phonorecords III was a key headwind we were concerned before, because no one knew the true impact of these retroactive payments and now that overhang is out of the way, and the financial impact ended up being considerably smaller than we initially thought. Spotify is now at an inflection point, going from peak negative margins in 2022 driven by these short-term headwinds and a year of heavy Podcast investments, into a year where Podcast margins will start to aggressively inflect upwards and the acceleration of new product/feature adoption (i.e. Podcast, Audiobooks, Tickets), all while there is still a good amount of negative sentiment on the stock à Many investors still don’t believe Spotify has a viable business model that can turn a profit and that they are at the mercy of the major music labels. We think this view is egregiously wrong. This is the core of the bear thesis so we want to focus mostly on addressing this point, and I do hope to get pushback on this.
The key bear argument on SPOT – The Music Labels have all the leverage
The bear case on Spotify in one paragraph à “The issue with Spotify is that their record & publishing agreements are based on direct % split with right holders. That’s why they’re trying to get into advertising and podcasts. I’m just not sure you get much operating leverage on the pure music streaming, if any. And if you don’t get a couple hundred basis points of operating leverage, these guys don’t make any money (fcf) for a few more years.”
We think this bear view is simply wrong. Here are a few reasons why we think Spotify has more leverage than most people think:
Interesting case. The South Korean K-POP label Kakao had to settle a licensing dispute with Spotify in 2021. Of course, this is not one of the 3 majors (Sony, Warner or Universal), but we view as a clear sign of power shifting from label to platform.
Let’s hypothetically imagine that one of the major labels decides to pull their catalog off Spotify over some renewal licensing dispute. Without a doubt, this would absolutely have an impact on Spotify! But honestly, ask yourself, who will this impact more? Spotify or the label who is now off the platform? This is how we see such hypothetical scenario taking place:
In summary, the label would take a huge hit to their sales, to their profitability and their stock price and have the risk of losing a lot of clients. Meanwhile, Spotify impact wouldn’t really be felt so fast. Spotify can and would probably lose some MAU over this, as users could cancel their subscription and go to Apple Music or Amazon Music if they find out such catalogs are only available in competing platforms. However, there is an interesting overlook point here, which is that much of the listening and discovery within Spotify is done through their algorithmically curated playlists. During SPOT 2022 investor day it was disclosed that 1/3 of all new artist discoveries happen on curated-playlists. Goodwater Capital (an early investor) has shared publicly that 30% of the total listening time in Spotify comes from curated-playlists. Anecdotally, I’d agree with those stats based on my own personal use of the app. This overlooked user behavior makes the impact on Spotify on this hypothetical scenario even lower than most people would expect.
How they can Spotify drive higher margins?
As a recap, here is mgmt targets for Gross Margins
The criticism on Spotify’s gross margin is not fair. We can see that they’ve been able to grow their margins every year. The company missed guided margins in Q2 due to some one-offs (i.e. they’ve stopped manufacturing the car device, affected Q2 margins by 109 bps), and in Q3 due to the Phonorecords III which was appealed by the platforms and was finally ruled against. Effectively moving publishing/songwriter rates from 10.5% to 15.1%, but that it was retroactive to 2018, so Spotify had to expense all the previous 9 Q’s into this Q3 (Spotify has been paying some of the higher rates already, that’s why they didn’t have to expense all the way back to 2018). Going forward, the Phonorecords IV has set the publishing rates from 2023 to 2027 growing only ~5-10bps per year. The overhang is now done and the new rates offer greater cost visibility going forward.
Publishing rates - Phonorecords III
New Publishing rates - Phonorecords IV
Spotify has a big product moat
Structurally, Spotify has a huge disadvantage against Apple, Amazon and Google. Apple controls the hardware and have an install base of ~200-300m people that loves their product (active users who own an iPhone or Macbook). Google stats is way crazier! Roughly 4.5bn people use Google every month. Amazon have ~150m prime users in the US alone and over 300m active customers worldwide. All these 3 companies have all the more reasons to beat Spotify (a lot more cash, more users with free CAC opportunity, stronger brand) and yet, Spotify continues to emerge as the victorious every single year. Even more impressively, Spotify can take share from them, as it’s been the case with Podcasts. Very few companies, if any can say they have “a product moat” against the largest and more profitable companies in the current world, despite these structural disadvantages.
In fact, we think is truly amazing that Spotify despite being the largest music streaming app, can till generate more downloads than the competition in every geography.
These charts are a few months old (data source: Sensor Tower)
North America App Downloads
International - LATAM
International - Africa
International - Europe
International - Middle East
Becoming #1 Podcast App
Apple's monopolystic behavior should come under more pressure in the future - will be positive for Spotify
Example of what the user see at an audiobook page within the mobile app. (How crazy is this? -- there is ZERO information on how to buy this audiobook, thanks to Apple's monopolistic terms)
Apple's 30% tax topic is definitely a lot more in the radar now compared to when Epic initiated their battle. We believe more companies will join forces in the years and regulators will have to do something.
Just today
https://open.spotify.com/episode/1FUh3nKX2QQIgKXZA9GxLD?si=kLVVxpfZQ0ebdWmNU8CSaQ&nd=1
Elon Musk a few weeks ago
https://twitter.com/elonmusk/status/1597301968208556032?s=20&t=sybFZDn9ArwZEAvpge9V0w
Valuation
At a high level, one way to think about valuation is that you are paying $28 for each Spotify MAU that generates ~$6.6 GP/User per year. That compares favorably with other major tech platforms. Only META trades at a cheaper valuation in this comparison. In our view, Spotify’s positioning in the music industry is significantly better than Pinterest and Snap in the social media industry.
SPOT is trading below 6x our 2025 ebitda target of $2.1 billion (vs cons $596m). We think consensus is way too low on the gross margin side for every year going forward. They are estimating 25.8% in 2023 and only 26.8% in 2024. SPOT already did 26.8% in 2021, a year where Podcast had -57% negative margins. Mgmt is saying Podcast is inflecting margins rapidly next year, and we think it should turn positive in 2024 (possibly earlier in 2H’23). The higher publishing renewals rates which was a headwind this year is pretty much done at this point. We would be surprised if SPOT doesn’t at least recovered their gross margins by 2023, and even surpassing their prior peak of 26.8%. We think they can do 27.5% next year. We aslso believe opex will surprise on the downside, especially on the S&M line, where mgmt. has said they have the most leverage. They’ve significantly increased S&M spending from $800m pre-covid to $1.5bn this year. We think they can cut at least $250m but potentially even more next year. However, bigger picture is looking out into 2024/2025, where we think incremental ebitda margins will accelerate with contribution from Audiobooks and Podcast turning profitable, and higher renewal rates with the major labels.
DCF also looks interesting
Full model
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