2007 | 2008 | ||||||
Price: | 210,000.00 | EPS | |||||
Shares Out. (in M): | 0 | P/E | |||||
Market Cap (in $M): | 15,894 | P/FCF | |||||
Net Debt (in $M): | 0 | EBIT | 0 | 0 | |||
TEV (in $M): | 0 | TEV/EBIT |
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We expect SKT to generate levered free-cash-flow yield of 7.7% in 2007 and 10.7% in 2008. We expect free-cash-flow in 2007 to be lower than in 2006 for two main reasons: increased marketing spend in preparation for the launch of a new network (High Speed Data Packet Access “HSDPA”) and an expected W300bn spend on funding its overseas ventures.
The stock has underperformed the KOSPI (by 16.8% YTD) and is unloved by the market because of expectations of continued high marketing expenses from irrational competitive behavior amongst the operators, and also because of the launch of its new network in 1Q2007 leading to potential increases in marketing spend. There is also considerable skepticism about how Management will deploy its FCF with expectations that Management will “waste” their cash flow on loss-making overseas acquisitions.
Our investment thesis is predicated on our belief that SKT’s long term margins will normalize to higher levels than what the market thinks (i.e. to 2005 levels, which is still lower than the historical average for the company). This pessimism provides us the opportunity to invest in a leading company with superior franchise value and strong and growing free cash flows, at attractive valuations. 2007E and 2008E margins will be depressed because of expected increase in marketing expense ratio for the launch of HSDPA. However, our forecasts have already conservatively factored in the worst case scenario in 2007 but believe that if you look at 2008 and beyond, the FCF generation significantly improves. This is due to 1) marketing expense ratio dropping back to 2006 levels by 2009; 2) lower capex/sales ratio; and 3) reduction on funding for its overseas investments.
Our DCF valuation using WACC of 9.0% and perpetuity growth rate of 1% yields a valuation per share of the core wireless business at W 338,756 per share (implying upside of 61%). Adding the value of SKT’s stake in POSCO and China Unicom to our valuation of the core business yields a valuation of W 368,871 per share (implying upside of 76%). Further potential value which has not been included in this valuation are its overseas ventures which are currently loss-making but some have shown signs of turning profitable by 2008.
Business Description and Industry Dynamics
The table in the appendix shows SKT’s leading market share against its competitors. SKT is superior to its competitors in terms of brand franchise, quality of network and scale enabling it to achieve higher profitability. Testament to SKT’s franchise value is its ability to charge higher rates and still maintain its subscriber base. For example, SKT’s market share has only dropped 4.1% (from 54.5% to current 50.4%) since introduction of MNP in 2004. Further, it still has a leading share of new subscribers (40%).
Marketing expense – Effect of Recent Industry Developments
Two recent regulatory changes resulted in significantly higher marketing spend in the year of the regulatory change. For example, the introduction of mobile number portability in 2004 brought along a significant increase in marketing expense for the whole industry. For SKT, marketing expense ratio (ads plus cellular commissions) increased from 15.4% in 2003 to 17.6% in 2004, and total commissions paid to dealers (cellular plus general commissions) increased from 22.5% to 26.6% in 2004. In March 2006, the government also implemented a new handset subsidy rule which legalized handset subsidies for specific customers who adopt the 010 MNP prefix number and who get contracts of at least 18mths. Prior to this change, handset subsidies were illegal. Therefore, in 2006, these ratios jumped further as the operators increased their subsidies to target MNP customers. Apart from these “legal” subsidies, it is widely known that despite the regulation, illegal subsidies also persist and increased in 2006. (These illegal subsidies take the form of increased upfront commissions to dealers, and the dealers themselves then pass on some of the benefits to the customers). SKT’s marketing expense ratio increased to 20.2% in 2006 from 16.3% in 2005.
The key question now is whether the HSDPA launch in 2007 will lead to even higher marketing spend and this is where most discrepancy exist in analyst expectations. During its 1Q07 earnings call, SKT stated that it will abstain from aggressive marketing for HSDPA and will not be a leader in the marketing war. At the same time, it stated its intentions of keeping a 50.5% market share and mentioned that its size gives it significant advantages in marketing. We view this as a signal to KT Freetel to abstain from engaging in an irrational marketing war and view this as a positive stance. However, to be conservative, we have also calculated the incremental expense associated with the HSDPA launch assuming SKT pays the maximum allowable handset subsidy to all its new HSDPA subs (even though the Company guided it will use a tiering system).
Capex
SKT spends an average of W1.6 trillion on capex every year. 2006 capex spend was W1.5trillion and 2007E company guidance is also W1.5 trillion. This translates to 14.3% of sales which is still a high capex/sales ratio for a market as developed as
My Assumptions | ||||||||
2005 | 2006 | 2007E | 2008E | 2009E | 2010E | Terminal Year | ||
Revenue | 10,161,129 | 10,650,952 | 10,863,971 | 11,081,251 | 11,302,876 | 11,528,933 | 11,644,223 | |
Growth | 4.8% | 2.0% | 2.0% | 2.0% | 2.0% | 1.0% | ||
Advertising expenses | 260,699 | 300,829 | 304,191 | 310,275 | 293,875 | 288,223 | 279,461 | |
% of sales | 2.6% | 2.8% | 2.8% | 2.8% | 2.6% | 2.5% | 2.4% | |
Cellular Commissions | 1,490,000 | 1,851,891 | 2,324,331 | 2,346,059 | 2,036,653 | 1,729,340 | 1,746,633 | |
% of sales | 14.7% | 17.4% | 21.4% | 21.2% | 18.0% | 15.0% | 15.0% | |
Total Marketing expenses | 1,750,699 | 2,152,720 | 2,628,522 | 2,656,334 | 2,330,528 | 2,017,563 | 2,026,095 | |
% of sales | 17.2% | 20.2% | 24.2% | 24.0% | 20.6% | 17.5% | 17.4% | |
General Commissions | 1,405,214 | 1,464,660 | 1,499,228 | 1,529,213 | 1,559,797 | 1,590,993 | 1,606,903 | |
% of sales | 13.8% | 13.8% | 13.8% | 13.8% | 13.8% | 13.8% | 13.8% | |
Total Commissions | 2,895,214 | 3,316,551 | 3,823,559 | 3,875,271 | 3,596,450 | 3,320,333 | 3,353,536 | |
% of sales | 28.5% | 31.1% | 35.2% | 35.0% | 31.8% | 28.8% | 28.8% | |
EBIT | 2,671,066 | 2,622,291 | 2,049,625 | 2,181,760 | 2,633,026 | 3,052,800 | 3,119,009 | |
% of sales | 26.3% | 24.6% | 18.9% | 19.7% | 23.3% | 26.5% | 26.8% | |
EBITDA | 4,217,351 | 4,269,845 | 3,725,494 | 3,827,800 | 4,286,326 | 4,734,665 | 4,793,644 | |
% of sales | 41.5% | 40.1% | 34.3% | 34.5% | 37.9% | 41.1% | 41.2% | |
Capex | (1,416,622) | (1,520,000) | (1,850,000) | (1,518,131) | (1,525,888) | (1,556,406) | (1,548,682) | |
% of sales | -13.9% | -14.3% | -17.0% | -13.7% | -13.5% | -13.5% | -13.3% | |
EBITDA - Capex | 2,800,729 | 2,749,845 | 1,875,494 | 2,309,669 | 2,760,438 | 3,178,259 | 3,244,963 | |
% of sales | 27.6% | 25.8% | 17.3% | 20.8% | 24.4% | 27.6% | 27.9% | |
WC change | (205,024) | - | (22,084) | (25,348) | (72,681) | (41,050) | (4,934) | |
% of sales | -2.0% | 0.0% | -0.2% | -0.2% | -0.6% | -0.4% | 0.0% | |
FCF to firm | 1,928,664 | 1,279,516 | 1,673,428 | 1,950,510 | 2,282,425 | 2,366,706 | ||
FCF yield to Firm | 11.1% | 7.7% | 10.7% | 13.6% | 18.2% | 22.4% | ||
FCF to equity holders | 1,810,226 | 1,184,454 | 1,623,360 | 1,966,051 | 2,383,383 | 2,569,270 | ||
FCF yield to equity holders | 11.9% | 7.8% | 10.6% | 12.9% | 15.6% | 16.8% | ||
Net debt (cash) | 2,080,852 | 1,457,287 | 411,410 | (957,810) | (2,725,682) | (4,677,697) | ||
Enterprise Value | 17,340,292 | 16,716,727 | 15,670,850 | 14,301,630 | 12,533,758 | 10,581,743 | ||
Other key info | ||||||||
Handset subsidies (captured within Cellular commissions) | 542,000 | 787,933 | 1,237,933 | 1,237,933 | 1,042,000 | 807,025 | 815,096 | |
% of sales | 5.3% | 7.4% | 11.4% | 11.2% | 9.2% | 7.0% | 7.0% | |
ARPU (KRW) | 44,202 | 44,601 | 44,601 | 44,601 | 44,601 | 44,601 | 44,163 | |
Growth % | 0.902% | 0.0% | 0.0% | 0.0% | 0.0% | -1.0% |
Trading Multiples | 2006 | 2007 | 2008 | 2009 | ||
EV/EBITDA | 4.1x | 4.5x | 4.1x | 3.3x | ||
EV/EBIT | 6.6x | 8.2x | 7.2x | 5.4x | ||
EV/(EBITDA - Capex) | 6.3x | 8.9x | 6.8x | 5.2x | ||
EV/FCF | 9.0x | 13.1x | 9.4x | 7.3x | ||
P/E | 10.5x | 12.3x | 10.7x | 8.1x | ||
EV/Sub (US$) | $908 | $858 | $788 | $705 |
Why now?
We believe SK Telecom is close to an inflexion point with much of the negative news already priced in and with the following potential catalysts on the horizon:
· Realization that HSDPA isn’t a big deal and not as many subscribers are switching to HSDPA ?less HSDPA marketing expense
· Some research analysts starting to turn bullish on the stock and might lead to further upgrades (e.g. CSLA recently upgraded the stock)
· Increase in dividend payout ratio
SKT has a number of overseas investments and non core aassets. They are:
· Helio, a U.S. MVNO that is a 50:50 JV with Earthlink (ELNK
·
·
· POSCO. SKT owns 2.48 million shares of POSCO currently worth W976B
· Melon. The itunes of
· Cyworld. The “Myspace” of
Note that both Melon and Cyworld have not been factored in our valuation.
Market share | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 |
SKT | 52.3% | 53.2% | 54.5% | 51.3% | 50.9% | 50.4% |
KTF | 33.0% | 31.9% | 31.1% | 32.1% | 32.1% | 32.1% |
LGT | 14.7% | 14.8% | 14.4% | 16.6% | 17.0% | 17.4% |
Net add market share | ||||||
SKT | 32.6% | 61.9% | 87.5% | 15.7% | 42.5% | 40.0% |
KTF | 52.7% | 22.5% | 8.7% | 43.0% | 32.6% | 33.0% |
LGT | 14.7% | 15.6% | 3.7% | 41.3% | 24.8% | 27.1% |
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