A/V Technology: SCOO sells a vast array of multi-media and interactive technology and presentation products. As schools continue to increase their investments in technology, SCOO expects this segment to resume growth. Califone® is the chief proprietary SCOO brand in the A/V Tech market. Other Products: SCOO’s other products are geared toward school safety and the improvement of wellbeing. In school safety, SCOO offers SSI GUARDIAN, a comprehensive curriculum-based
security initiative designed to keep schools and other facilities safe, providing school employees training and security-related products to address safety and risk mitigation. In wellbeing, SCOO offers Soar Life Products which are tailored to address the needs of healthcare organizations, supplying Art, craft and sports supplies to hospitals, long-term care and day care centers, physicians’ offices and clinics.
The Curriculum segment serves two primary markets: Science and Literacy & Intervention Science: SCOO’s Science category is comprised of proprietary products and resources focused on promoting scientific literacy, education and inquiry. Products include lab equipment, furniture, lesson plans and curriculum. Proprietary brands include FOSS®, Frey Scientific ®, Delta Science Modules, Delta Education®, CPO Science, and Neo/SCI ®.
Literacy & Intervention: Labeled as “Reading” on the segmented income statement, SCOO’s L&I segment provides supplemental resources and programs in math and reading for students who are struggling or have special needs. Proprietary brands include Educator’s Publishing Service (EPS), Explode the Code®, Making Connections ® and Making Connections Intervention TM, Path Driver for Math ® and Path Driver for Reading®, Sitton Spelling and WordSkills®, S.P.I.R.E ®, and WordlyWise®.
SCOO estimates that in 2016 the Company served 63% (nearly 87,000) of schools in the United States. Customers tend to be sticky, with top accounts having relationships lasting over a decade and overall retention rates well over 90%. SCOO’s top 10 school district customers account for just 8% of revenue. The recent reorganization of the sales team along with investments in sales technology is set to dramatically increase salesforce productivity and penetration within SCOO’s existing client base. More and more customers are moving to COOPs, which allow groups of schools to purchase from SCOO at specific, contracted rates. SCOO is the only player that can service these groups