added services.
At the same time, some of the largest equipment OEMs, including Caterpillar and United Rentals, have created their own online auction sites to circumvent Ritchie’s heavy commissions. Ritchie charges sellers 10% of proceeds, and buyers 2% for value-added services such as inspections, paint touch-ups, and financing (often “required” by Ritchie). In order for Caterpillar to sell equipment economically through RBA, it needs to secure a price that is at least 12% higher.
Revenue Quality is deteriorating
Ritchie’s former-CEO Pete Blake and current CEO Ravi Saligram have both experienced immense pressure to report growing auction proceeds. Prior to Blake’s resignation in 2014, GAP had been flat for several years, and as noted in runner’s write-up, the last major increase in revenue growth occurred when Ritchie introduced a buyer’s fee in 2010.
Even though Ritchie announced record GAP of $4.2Bn in 2014, this was largely offset by a decline in commission rate, which was down in Q4 2014 to 8.7% from 9.4% a year ago. This decline reflect underperformance on Ritchie’s at-risk business; in 2014, Ritchie accepted guarantee risk on a larger number of small auction lots, and was unable to sell them at profitable prices. At the same time, advances to customers doubled as a percent of seller commissions to 7%.
One indicator of revenue quality is amount of at-risk deals that Ritchie takes on. These have historically been 20-30% of total GAP, and reached 35% of GAP in Q4 2014. Management tries to downplay the risk by presenting at-risk commissions as an opportunity and arguing that Ritchie’s “information advantage” allows the company to manage underwriting risk more successfully than peers. But Ironplanet’s management confirms what Ritchie has tried to gloss over – that growing inventory sales and guaranteed commission deals are a direct response to increasing competition, the moral equivalent of reducing insurance premiums to attract business in a soft cycle:
“We entered into greater volumes of such arrangements than in prior periods as a result of the increased competition for supplies of used heavy equipment for sale…We assume more risk with these types of contracts than in our straight commission arrangements [as…] if the selling prices are less than the amount that we guarantee or the purchase price we paid for equipment, or if we are unable to recover amounts advanced to sellers, we will incur a loss” (IronPlanet S-1)
Both the fact that Ritchie’s at-risk proceeds are at the very high end of the historical range in what is supposed to be a recovering auction environment, and Ritchie’s own acknowledgement that 2014’s at-risk commissions were disappointing further confirm that Ritchie has traded off revenue quality to achieve GAP growth.
Deteriorating Balance Sheet
- Ritchie’s financial statements do not break out “guarantees under contract”, which arise when Ritchie guarantees sellers a minimum level of auction proceeds in connection with an impending sale. In its footnotes, Ritchie states that as of December 2014, the company had guarantees for $86M of industrial assets and $16M of agricultural assets. While this is still small relative to total GAP, it’s several times higher than $7.5M of industrial equipment and $28M of agricultural equipment in 2013.
- Underspending CapEx: Management has been cutting back dramatically on capex over the last two years. This helps Ritchie with their goal of increasing its ratio of FCFO to Net Earnings, but could point to pent up capex requirements in future periods. This is even more the case now as Ritchie is supposed to be investing toward its
goals of achieving low double digit GAP growth and growing US market share. Asset depreciation is $40M per
annum, while net capex was only $21M in 2013 and $16M in 2014, so it seems that Ritchie is investing at below
replacement levels. Capex is also low relative to historical trends. Between 2008 and 2012, Ritchie averaged
$88M of net capex spend per year, while operating at lower GAP and revenue levels than today’s.