Summary
LHA GR is the largest legacy airline in Europe. It does about €32B in revenue and €3.5B in EBITDAR. LHA
is facing major structural issues due to its high legacy costs, especially with regard to union-related labor
costs, and increased competition from low cost carriers (LCCs) and Middle East carriers (Etihad, Qatar,
Emirates) that are adding capacity to LHA’s core routes.
Background
LHA has created very little value since going public in 1994 and faces a more challenging competitive
situation today than ever before.
LHA was state-owned until 1994, when it was taken public, and has never really been run like a business.
It is fraught with high legacy labor costs from its unionized workforce, a big pension deficit, inefficient
intercompany service arrangements, and it has one of the oldest fleets. LHA is currently getting
squeezed on both ends due to increased competition resulting in overcapacity in both its short-haul and
long-haul markets.
LHA’s core short-haul European business is facing pressure from LCCs (RYA LN / EZJ LN) who are adding
more capacity to LHA’s core German market than ever before and charging significantly lower fares (at
least 30% below those found at LHA). On long-haul routes, where LHA has historically made its money,
LHA is getting disintermediated by Middle East carriers (Etihad, Emirates, and Qatar) who are adding
excessive amounts of capacity to LHA’s long-haul routes and charging about 70% the price of flying with
LHA while offering a better flying experience (newer planes, nicer amenities, more direct flights, etc.).
LHA decided to try to grow their way out of the problems by creating their own LCC (Eurowings,
formerly called Germanwings) to compete with LCCs. Eurowngs operates the same planes as the rest of
LHA’s legacy passenger business; however, the planes are repainted and flown by non-union pilots. In
short, LHA’s LCC efforts have been a colossal failure. It charges significantly more than other LCCs and
has pissed off the unionized pilots from LHA’s legacy passenger business who, as a result, have been
striking on and off for the past year and a half (resulting in material strike costs). There will likely be
more strikes before LHA either gives significant concessions to the pilots and/or scraps the LCC strategy.
- For reference, Air France previously started a LCC and ended up scrapping the strategy after
racking up €500M of strike costs.