“For WarnerMedia, the benefits for being on the Amazon platform are clear. Fire TV ranks as one of the
leading connected video platforms, making up 15% of the total hours spent viewers spend watching
online videos on a weekly basis. Dallas Business Journal reports that WarnerMedia is negotiating a
similar deal with Roku, which leads with 25% of hours spent watching online videos. With these
developments, HBO Max is in a good position to continue its ascent towards the Big 3 in OTT as it
continues to produce originals and expand its content library in 2021. The addition of an ad-supported
subscription tier in 2021 will also likely boost HBO Max’s subscriber base significantly.”
Additional tailwinds for HBOM were announced during the third quarter when T decided they would be releasing Wonder Women in 2020, and all of Warner Bros 2021 movies on HBOM the same day as the theatrical release. The 16 feature films Warner Bros plans to release on HBOM in 2021, makes the $14.99 per month subscription fee look like the best value among all streaming competitors, when factoring in the money saved by not going the theatre. Warner Bros 2021 slate of releases include 16 movies, many of which could be blockbusters such as Matrix 4, Dune, Godzilla vs. Kong, and The Suicide Squad among others. T also plans to launch an international version of HBOM which could add 10s of millions of subscribers, which I expect to be released in the first half of 2021. It is clear and logical that all of these new developments should lead to a dramatic acceleration in subscribers for HBOM. Almost all of these positive announcements occurred in the 3rd quarter, and they have not yet been reflected T’s, or most analysts’ estimates.
Further strengthening my bull case, were John Stankey’s (T’s CEO) 12/8/20 comments, when he stated at a conference that,
“We've had great success migrating customers into HBO Max from our legacy HBO products and
establishing a more direct relationship with us. We told you it was about 8.6 million customers at the
end of last quarter. That progress will accelerate. We're in a good place today. We're sitting here from
8.6 million at the last quarter close to, I think, probably tomorrow, we'll be about 4 million higher at 12.6
million. That's incredible pace by traditional standards of people authenticating and using the product
and being part of it. Putting the slate out there is only going to accelerate that further, and getting those
active engaged users is so important to us. And the amount of hours that they engage on the platform is
really, really critical, and the theatrical experience is going to help that. We've had great progress on
that.
If you just look at the last 30 days alone, the number of hours engagement on HBO Max is up over 1/3.
It's about 36% because of the great performance of new content like The Undoing and the Flight
Attendant. And so as we get out of the COVID dynamic, where we can play our game on content, both
theatrical and what we're doing on scripted, that's going to be a good thing... And as I said, even without
the theatrical slate, we're sitting up almost 12.6 million subscribers authenticated and moving into the
HBO platform now. “